Seven52 specialise in generating more leads, increasing conversion rates and achieving remarkable business growth for Business Finance brokers in the UK. We do this through tailored website design and targeted digital marketing strategies ensuring that our clients don’t spend thousands of £’s on ads!

In this article we explore the strategies we implement to enhance our clients websites, improve their online presence and maximise the impact of their digital marketing efforts:

Website Design

For Business Finance brokers, a compelling online presence and a trustworthy image are of paramount importance. At Seven52, we understand the unique needs of this industry and craft website designs that align with our clients goals. Our website design strategies for Business Finance brokers include:

1. Industry Focused Design

We immerse ourselves in the world of business finance, gaining deep insights into the specific needs and expectations of the target audience. By incorporating relevant visuals, branding elements, and tailored content, we create a captivating design that resonates with business

2. Trust-Building Elements

Establishing credibility is crucial in the financial industry. We strategically incorporate trust-building elements, such as client testimonials, industry affiliations, certifications, and data security assurances. These elements reassure potential clients, inspiring trust and increasing the likelihood of engaging with the business finance broker.

3. Personalised Contact Channels

We understand the importance of personalised communication for business finance providers. We integrate tailored contact channels, such as contact forms, live chat, and request-a-quote options, making it convenient for potential clients to connect directly with the broker’s team. This fosters a sense of accessibility and responsiveness, nurturing valuable client relationships.

4. Seamless Integration of Online Tools

We integrate relevant online tools and calculators within the website design to enhance user experience and provide added value to visitors. Whether it’s a loan calculator, financial planning tool, or eligibility checker, these interactive features empower potential clients and establish the broker’s expertise in simplifying complex financial processes.

5. Clear and Compelling Value Proposition

We help business finance brokers articulate their unique value proposition clearly and prominently on the website. By highlighting key differentiators, competitive advantages, and the benefits of choosing their services, we create a persuasive case for potential clients to engage with the broker.

6. Visual Storytelling

We harness the power of visual storytelling to captivate visitors and communicate the broker’s brand message effectively. Through compelling imagery, infographics, and videos, we create an engaging narrative that resonates with potential clients and differentiates the business finance broker from competitors.

7. Mobile-First Approach

Recognising the growing dominance of mobile devices, we prioritise mobile responsiveness in our website designs. Ensuring seamless user experience across all screen sizes and devices, we enable potential clients to access essential information and services effortlessly, fostering engagement and improving conversion rates.

8. Intuitive User Experience

We prioritise intuitive navigation and user-friendly interfaces to enhance the overall browsing experience. By organising content logically and implementing user-centric menus, search functionalities, and clear calls-to-action, we make it easy for visitors to find information, initiate contact, and take desired actions.

9. Performance Optimisation

In today’s fast-paced digital landscape, website performance is critical. We optimise website loading speed, implement caching mechanisms, and streamline code to ensure fast and efficient browsing experiences. A high-performing website not only improves user satisfaction but also positively impacts search engine rankings.

10. Ongoing Website Maintenance and Support

Our commitment to our clients extends beyond the initial website design. We provide ongoing maintenance and support services to ensure the website remains up-to-date, secure, and optimised for performance. This allows business finance brokers to focus on their core business while we take care of their online presence.

Digital Marketing:

Effective digital marketing strategies are essential for Business Finance brokers to attract qualified leads and maximise conversions. At Seven52, we leverage a comprehensive digital marketing approach tailored specifically for business finance providers. Our strategies include

1. Targeted SEO

We conduct thorough keyword research to identify high-value, industry-specific keywords. By optimising website content, meta tags, headings, and URL structure, we improve search engine visibility and drive organic traffic to the broker’s website. We also focus on local SEO optimisation to target potential clients in specific geographic areas, ensuring maximum relevance and exposure.

2. Content Marketing

Our content marketing strategies aim to establish the business finance broker as a trusted authority in their industry. We create informative and valuable content such as blog articles, case studies, and guides that address the pain points and questions of the target audience. By consistently delivering valuable content, we attract organic traffic, build brand credibility, and generate quality

3. Pay-Per-Click (PPC) Advertising

We develop targeted PPC campaigns to drive immediate and highly targeted traffic to the broker’s website. Through platforms like Google Ads, we optimise ad copy, keywords, and landing pages to ensure maximum relevance and click-through rates. Our data-driven approach allows us to continuously refine and optimise the campaigns, maximising return on investment (ROI) and driving conversions.

4. Re-Marketing

To re-engage potential clients who have previously visited the broker’s website, we implement remarketing strategies. By displaying targeted ads to these users as they browse other websites or platforms, we keep the broker’s brand fresh in their minds, increasing the chances of conversion and repeat business.

5. Conversion Rate Optimisation (CRO)

Our digital marketing strategies include a strong focus on optimising conversion rates. We conduct comprehensive audits of the broker’s website to identify any potential barriers or friction points in the conversion process. By implementing A/B testing, heat mapping, and user behaviour analysis, we refine and optimise landing pages, forms, and calls-to-action to improve user experience and drive higher conversion rates.

6. Conversion Funnel Optimisation (CFO)

We focus on optimising the entire conversion funnel to ensure a smooth and seamless user journey. By analysing user behaviour, we identify potential drop-off points and barriers in the conversion process. We strategically optimise each step, from initial awareness to final conversion, by streamlining the website navigation, simplifying forms, and providing clear calls-to-action. This approach maximises the likelihood of a successful conversion and improves the overall user

7. Email Marketing

Marketing: We develop targeted email marketing campaigns to nurture leads and maintain regular communication with potential clients. Through personalised and engaging content, we keep the broker’s services top of mind, provide valuable insights, and encourage conversions. Our email marketing strategies focus on building strong relationships and driving repeat business from existing clients.

8. Date Analytics and Reporting

We believe in the power of data to drive continuous improvement. Our digital marketing strategies are backed by robust analytics and tracking tools that provide valuable insights into campaign performance, user behaviour, and conversion metrics. By analysing this data, we identify areas of opportunity, fine-tune strategies, and allocate resources effectively, ensuring optimal results for our business finance broker clients.

9. Online Reputation Management

We understand the importance of maintaining a positive online reputation for business finance brokers. We monitor and manage online reviews, ratings, and customer feedback to ensure a positive brand image. By proactively addressing any negative feedback and amplifying positive testimonials, we help brokers build and maintain a strong reputation that instils trust in potential clients.

10. Continuous Optimisation and Strategy Refinement

Digital marketing is an ever-evolving landscape, and we stay at the forefront of industry trends and best practices. We continuously monitor campaign performance, conduct competitor analysis, and refine our strategies to ensure our business finance broker clients stay ahead of the competition and achieve sustained growth.

Example Figures

Through our digital marketing strategies, we have achieved impressive results for our business finance broker clients. Here are a few examples of the outcomes:

1. Client A: Business Finance Provider (Leeds, UK)

• Website Traffic – Within three months of implementing our digital marketing strategies, Client A experienced a 65% increase in website traffic, driving more potential clients to their services.
• Lead Generation: Our targeted SEO efforts resulted in a 40% increase in organic leads for Client A. By optimising their website content and improving search engine visibility, we were able to attract more qualified leads actively searching for business finance.

2. Client B: Business Finance Broker (Manchester, UK)

• Conversion Rate Optimisation – Through our meticulous CRO efforts, we helped Client B improve their website’s conversion rate by 25%. By analysing user behaviour, optimising landing pages, and refining call-to-action placements, we created a seamless user experience that resulted in more conversions and business growth.
• PPC Advertising – Our targeted PPC campaigns generated exceptional results for Client B. With an optimised ad strategy and continuous refinement, we achieved a click-through rate (CTR) that was 30% higher than the industry average. This resulted in a significant increase in website traffic and quality leads.

Conclusion

At Seven52, our mission is to help Business Finance brokers grow their businesses through tailored website design and effective digital marketing strategies. Through our industry-focused website design approach, we enhance online presence and build trust by incorporating mobile responsiveness, intuitive user experience, trust-building elements, and personalised contact channels.

In digital marketing, our targeted SEO, content marketing, PPC advertising, and conversion rate optimisation strategies drive targeted traffic, generate quality leads, and maximise conversion rates. We leverage data analytics, continuous optimisation, and reputation management to ensure sustainable growth for our clients.

Our successful work with other Business Finance brokers serve as testament to our expertise and commitment to delivering tangible results. We look forward to partnering with more Business Finance brokers and helping them achieve their growth goals in the ever-evolving digital landscape.

Contact us today to learn how Seven52 can transform your online presence and drive business growth through our specialised website design and digital marketing services.

Jamie Barr
Creative Director

Phone: 0161 393 7693
Email: jamie@seven52creative.com

Click here to connect on LinkedIn.